Your authorized Mido dealer in Miami with 20+ years of experience and 3,400+ five-star reviews. Ocean Star, Multifort, Commander, Baroncelli — every watch 100% authentic with official Swiss warranty and free US shipping.
Discover the full world of Mido watches in Miami at Lexor Miami — your trusted authorized Mido dealer with over 20 years of experience. From the Ocean Star 200C dive watch to the refined Baroncelli Heritage, we carry Mido's most important collections for every style and occasion.
Founded in Le Locle, Switzerland in 1918, Mido is one of the most respected underrated brands in Swiss watchmaking. Part of the Swatch Group — the world's largest watch manufacturer — Mido uses the same high-quality movements and sapphire crystals found in brands costing significantly more. What makes Mido unique is its design philosophy: every single collection is inspired by a landmark of world architecture. The Ocean Star draws from marine structures, the Multifort from urban skyscrapers, the Commander from the Big Ben, and the Baroncelli from the historic Palazzo Baroncelli in Florence.
At Lexor Miami, every Mido watch is 100% authentic, backed by the official Mido Swiss warranty, and ships free to every US state. Visit our Miami showroom to try any model in person — no pressure, just honest watch advice.

Four collections, four architectural stories. Each Mido watch is inspired by a landmark of world architecture — here is what we carry and what makes each one worth wearing.
Inspired by the strength and depth of marine architecture, the Ocean Star 200C is Mido's flagship dive watch — and one of the best value dive watches available at any price. It features a ceramic unidirectional rotating bezel, individually applied Super-LumiNova indexes, 200-meter water resistance, and an automatic movement with sapphire crystal. The ceramic bezel is scratch-resistant, colorfast, and a material usually reserved for watches costing three times as much. A serious tool watch built for Miami's coastal lifestyle.
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Inspired by the bold geometry of skyscraper architecture, the Multifort 8 One Crown is Mido's most versatile sport watch. Its integrated steel bracelet echoes the design language of watches costing twice as much, while the Caliber 80 movement inside offers an 80-hour power reserve — more than double the industry standard of 38 to 42 hours. Silicon balance spring for magnetic resistance, sapphire crystal, 100M water resistance. The "One Crown" design simplifies the case profile for a cleaner, more architectural look on the wrist.
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Inspired by the timeless architecture of Big Ben in London, the Commander has been in Mido's catalog since 1959 — making it one of the brand's oldest and most storied collections. The Datoday variant adds a day-date complication to the elegant round case, powered by an automatic movement with a see-through caseback. A genuine dress watch with over six decades of Swiss watchmaking history behind it, and the kind of refined restraint that never goes out of style. The Commander Datoday is Mido's strongest argument for anyone choosing between a Swiss automatic dress watch under $1,000.
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Named after the historic Palazzo Baroncelli in Florence, the Baroncelli Heritage is Mido's most elegant and refined model — an ultra-slim automatic dress watch with clean lines, a domed sapphire crystal, and the kind of restrained beauty that works equally well under a suit cuff or at a formal dinner. Powered by a self-winding automatic movement visible through the exhibition caseback. The Baroncelli Heritage is one of the most gifted Mido models — ideal for graduations, anniversaries, and milestone occasions where the watch needs to be meaningful without being flashy.
Shop Baroncelli Heritage →Mido is one of the most underrated Swiss watch brands in the US market. Here is what the watch community already knows — and what makes Mido worth your serious consideration.
Mido's automatic movements offer an 80-hour power reserve — more than double the 38 to 42 hours standard across most competing automatics. This is the same Caliber 80 platform used by Tissot's Powermatic 80 line, since both brands are part of the Swatch Group. A silicon balance spring improves resistance to magnetic fields and shocks. In practice it means you can leave your watch unworn from Friday night through Monday morning and it will still be running.
On the Ocean Star 200C, Mido uses a full ceramic unidirectional rotating bezel — a material that is virtually scratchproof, maintains its color for decades, and is typically found on dive watches costing two to three times more. Ceramic cannot be scratched by metal, keys, or surfaces that would permanently mark a standard aluminum bezel. It is a genuine quality differentiator at Mido's price point.
Every Mido watch comes with a sapphire crystal — the hardest watch glass available, rated 9 on the Mohs scale. This is not a given at Mido's price range; many competitors still use mineral glass on watches at similar price points. Sapphire crystal will not scratch under normal conditions and protects the dial for the lifetime of the watch.
Every Mido collection is named after and inspired by a landmark of world architecture: the Ocean Star by marine engineering, the Multifort by urban skyscrapers, the Commander by Big Ben, the Baroncelli by the Palazzo Baroncelli in Florence. This gives Mido a design philosophy that is completely its own — and makes every watch a conversation piece with a genuine story behind it. No other Swiss watch brand takes architecture as its creative foundation across its entire lineup.
Family-owned and women-owned since 2003. Over 20 years serving watch enthusiasts in Miami and across the United States.
We purchase directly from authorized US Mido distributors. Every watch is sealed, new, and covered by the official Mido Swiss warranty — something gray market sellers cannot offer.
All Mido watches ship fast and securely to every US state at no extra cost. Free returns if you are not satisfied for any reason.
Consistently rated five stars on Google. Our customers return for every milestone and send their entire network to us.
Our bilingual team (English and Spanish) knows Mido's full catalog. We help you compare Ocean Star vs Multifort, quartz vs automatic — in person, without pressure.
Two decades of experience with authorized Swiss and Japanese watch brands. We know what authentic looks like — and we only carry authentic.
Try any Mido model on your wrist before you buy. Located near Miami International Airport, Brickell, Wynwood, and Doral. Free parking on site.
Real reviews from real Lexor Miami customers — verified on Google.
"Great customer service, the best prices on perfumes, watches and glasses. A+ — will definitely be back. The owners are great."
"Amazing store. This store belongs in a luxury mall next to the giants. Vincent and Derya were super helpful and showed me around different watches. I had to run away before buying another watch!"
"The experience was exceptional. It felt more like being helped by a friend than a salesperson. Her professionalism and warm attitude made a big difference. I will definitely be back."
Our Miami showroom carries the full Mido lineup alongside top Swiss and Japanese watch brands including Tissot, Seiko, Bulova, Rado, and Hamilton — plus luxury eyewear and fragrances. Try on any Mido watch in person and compare models side by side.
Conveniently located near Miami International Airport, Brickell, Wynwood, and Doral. Free parking. Bilingual team (English and Spanish). No pressure.
Compare Mido with other Swiss and Japanese brands — all authorized, all available at our Miami showroom and online.