Only 8,700 pieces worldwide. $495. Powered by light. Built to dive. The Citizen Promaster Dive BN0167-09W is a 44mm ISO-compliant dive watch with a pigment-free structural ink dial that shifts between deep blue, teal and violet as the light moves. It's available now at Lexor Miami, an authorized Citizen dealer, with the full manufacturer's warranty and free shipping within the contiguous U.S.
Most dive watches under $500 look alike. They have a black or blue dial, a rotating bezel and a rubber strap, and they compete on specs. The Citizen Promaster Dive BN0167-09W competes on something different: the dial itself.
Citizen built this limited edition around a technology it calls structural ink. Ordinary dials get their color from pigment. This one gets its color from how its microscopic surface structure reflects light, the same physical principle that makes a butterfly wing or a peacock feather shimmer. The result is a dial with no fixed shade. Under Miami sun it reads bright ocean blue. Indoors it turns to teal. At certain angles it flashes violet. Independent watch coverage at launch singled out the dial as the reason to look twice at an Eco-Drive diver.
Underneath that dial is a serious tool watch. It has an ISO-compliant 44mm stainless steel case, 200 meters of water resistance rated for scuba diving, a unidirectional dive bezel and luminous hands and markers. Citizen's Eco-Drive Caliber E168 runs on any light source, so you never replace a battery. Citizen capped production at 8,700 unnumbered pieces worldwide and ships each one in the collectible Promaster Dive scuba-tank box.
This guide covers everything a U.S. buyer needs to decide. It explains how the dial works, the full verified specifications, how the BN0167-09W compares with its sibling EO2023-00W and other Promaster divers, who it suits best, and why buying from an authorized dealer matters for a limited edition.
Citizen's story starts in 1918, when the Shokosha Watch Research Institute was founded in Tokyo. In 1924 it produced its first pocket watch and named it "CITIZEN." The founders wanted a watch that ordinary citizens could own and rely on. That idea of precise, durable and accessible watchmaking still defines the brand.
Citizen's defining breakthrough came in 1976 with the world's first analog watch powered by light. The technology later took the name Eco-Drive and became Citizen's signature. 2026 marks the 50th anniversary of Eco-Drive. Citizen is celebrating with special pieces such as the Citizen Eco-Drive PHOTON BJ6560-53W and the Promaster Dive LIGHT in BLACK BN0264-53E. The BN0167-09W arrives in that same anniversary season, with a dial that makes the role of light visible.
Citizen launched the Promaster line in 1989 as its family of professional-grade watches for land, air and sea. Promaster Dive models carry the brand's diving know-how: legible dials, unidirectional bezels, ISO-level water resistance and, increasingly, Eco-Drive power that removes battery changes from the equation. Today Citizen describes Promaster as its collection for adventure, and the Dive family is its best-known branch.
Citizen ties its recent limited editions to sustainability. The BN0167-09W pulls that thread through every part of the watch. The movement runs on light. The dial is made from recycled polycarbonate and colored without pigment. The strap uses BENEBiOL™, a plant-based material. For buyers who care how their watch is made, the BN0167-09W tells a clear story.
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Specs only matter for what they do for you. Here's how the BN0167-09W's features translate into everyday ownership.
Eco-Drive charges from sunlight, office lights or a desk lamp. You won't need a battery replacement, so you avoid trips to a watch shop and the risk of a seal being disturbed on a dive watch. Wear it regularly and it stays charged. If it sits in a drawer, a few hours near a window brings it back.
Many "dive-style" watches have only 100m of water resistance. The BN0167-09W is rated to 200 meters and Citizen describes it as ISO-compliant. That means you can take it snorkeling in the Keys, scuba diving in Cozumel or into the pool every morning without a second thought. Always follow the setting instructions Citizen includes, such as keeping the crown pushed in and never operating it underwater.
The structural ink dial is the reason most people buy this watch. It turns a practical diver into something you'll catch yourself looking at. Outdoors it reads vivid ocean blue. Indoors it turns moody and deep. That keeps a sub-$500 watch feeling special long after the first week.
A 44mm steel diver on a bracelet can feel heavy. Citizen's published weight for the BN0167-09W is about 96 grams on its strap. You get bold wrist presence without a heavy feel, which matters in hot, humid weather in Florida, Texas or Southern California.
Limited editions usually cost much more. At $495, the BN0167-09W gives you a defined production run, special packaging and a story worth telling, at the same price as many standard divers.
All specifications below come from Citizen Watch Company of America's official product listing. Where Citizen does not publish a figure, we don't guess.
| Specification | Citizen Promaster Dive BN0167-09W |
|---|---|
| Brand | Citizen |
| Collection | Promaster Dive |
| Reference | BN0167-09W |
| Edition | Limited Edition, 8,700 unnumbered pieces worldwide |
| Movement | Eco-Drive Caliber E168 (light-powered quartz) |
| Functions | Hours, minutes, seconds, date |
| Case material | Silver-tone stainless steel |
| Case diameter | 44mm |
| Bezel | Unidirectional rotating dive bezel |
| Crystal | Mineral crystal, impact and shatter resistant |
| Dial | Blue structural ink, pigment-free, 100% recycled polycarbonate |
| Luminous | Luminous hands and markers |
| Strap | BENEBiOL™ polyurethane with plant-based materials |
| Clasp | Buckle |
| Water resistance | 200m / 20 bar (swimming, marine sports, scuba diving) |
| Diving standard | ISO-compliant (per Citizen) |
| Weight | Approx. 96g |
| Packaging | Exclusive Promaster Dive tank box |
| Warranty | Citizen 5-year limited warranty |
| U.S. retail price | $495 |
The 44mm case is silver-tone stainless steel with a brushed finish that suits a tool watch. Brushed steel hides daily scuffs better than high polish. Pronounced crown guards protect the crown from knocks against a dock, a boat rail or a car door.
The dial base is 100% recycled polycarbonate, a tough engineering plastic. On top sits Citizen's structural ink finish, which creates color through surface structure rather than pigment. This matters for two reasons. It's what produces the shifting effect. It also removes conventional colorants from the dial-making process, which fits Citizen's sustainability goals.
BENEBiOL™ is a polyurethane made partly from plant-based raw materials. Citizen has been using it across recent Promaster releases. It feels like a quality rubber dive strap. It's soft, flexible and quick to dry after water, but it relies less on petroleum feedstock. It fastens with a simple buckle, the most practical choice for a strap you'll wear in and out of the water.
The BN0167-09W uses an impact- and shatter-resistant mineral crystal, not sapphire. Mineral crystal resists shattering well but scratches more easily than sapphire. If scratch-proof glass is your top priority, look at the Promaster Dive BN0264-53E, which has a sapphire crystal (see the comparison below). For most owners who want the structural ink dial, the trade-off is acceptable at this price.
Citizen says the BN0167-09W was inspired by the shifting hues of the sea. The design team kept everything around the dial purposeful and restrained so the color takes center stage.
At 44mm, this is the "full-size" version of the design. Citizen released a smaller sibling, the EO2023-00W, at 36.5mm. The BN0167-09W suits people who like the presence of a traditional dive watch, while the EO2023-00W leans toward compact wear.
See More Photos of the BN0167-09W
Most colors you see come from pigments, which absorb some wavelengths of light and reflect others. Structural color works differently. The surface has microscopic structures that interfere with light waves, strengthening some colors and canceling others. Because the effect depends on the angle of the light and your eye, the color changes as you tilt your wrist. That's why the BN0167-09W shifts between deep blue, turquoise and violet.
Structural color has become a recurring theme in Citizen's recent releases. The Eco-Drive PHOTON uses a structural color film under slotted metal plates. The BN0167-09W brings a version of the idea to a $495 dive watch.
The E168 is a light-powered quartz movement from Citizen's Eco-Drive family. A solar cell hidden beneath the dial converts any light, natural or artificial, into electricity and stores it in a rechargeable power cell. The movement drives hours, minutes, central seconds and the date.
Charging tip: Wear the watch with the dial uncovered, or leave it near a window when you're not wearing it. Avoid putting it on hot surfaces such as a car dashboard in summer. Citizen's setting instructions list exact charging times.
Citizen describes the BN0167-09W as ISO-compliant. In watch terms that refers to the international standard for diver's watches, ISO 6425. Among other things it covers water resistance testing, legibility in the dark and a unidirectional timing bezel. This separates a true dive watch from a fashion watch that only looks the part.
Here's how the BN0167-09W stacks up against its closest alternatives, including its limited-edition sibling and two Promaster Dive models available at Lexor Miami.
| Model | Case | Dial | Crystal | Strap / Bracelet | Edition | Price |
|---|---|---|---|---|---|---|
| Citizen BN0167-09W | 44mm steel | Blue structural ink | Mineral | BENEBiOL™ strap | 8,700 pcs | $495 |
| Citizen EO2023-00W | 36.5mm steel | Blue structural ink | Mineral (reported) | Gray BENEBiOL™ strap | 3,400 pcs | $495 MSRP |
| Citizen BN0264-53E | 40.6mm gray IP steel | Black with gold flecks | Sapphire, AR | Steel bracelet, wetsuit extension | 6,700 pcs | $495 MSRP |
| Citizen BN0262-59W | 41mm gold-tone steel | Green gradient | Sapphire | Steel bracelet, wetsuit extender | Regular production | $495 MSRP |
| Seiko Prospex SPB421 | Steel, super-hard coating | Blue gradient | Sapphire, AR | See listing | U.S. Special Edition | $1,250 |
Lexor Miami pricing on some models may be lower than MSRP. Click any model to see today's price.
These are twins in concept. Both have the structural ink dial, Eco-Drive, 200m water resistance and the same $495 price. The difference is size and rarity. The EO2023-00W is a compact 36.5mm with a gray strap and only 3,400 pieces. The BN0167-09W is the 44mm full-size diver with a black strap and 8,700 pieces. Choose the BN0167-09W if you want traditional dive-watch proportions and more presence on the wrist.
The BN0264-53E is a 6,700-piece Eco-Drive 50th Anniversary diver. It has a sapphire crystal, a steel bracelet with wetsuit extension and a black-and-gold "moonlight on the ocean" design. It's the more premium-feeling package. The BN0167-09W wins on dial technology and wrist presence. Pick the BN0167-09W for the color-shifting dial and the lighter strap. Pick the BN0264-53E for sapphire and a bracelet.
The BN0262-59W is a 41mm gold-tone diver with a green gradient dial, sapphire crystal and bracelet. It's flashier and dressier. It's also a regular-production model, while the BN0167-09W is a limited edition.
Seiko's Prospex automatics, such as the SPB421 U.S. Special Edition, offer mechanical movements and sapphire crystal at a higher price. If you want a mechanical heartbeat and don't mind winding or wearing it regularly, Seiko is worth a look. If you want grab-and-go reliability and a unique dial for under $500, the BN0167-09W is the smarter buy.
Choose the BN0167-09W – Shop Now
Luxury isn't only about price. It's about how something makes you feel when you wear it. The BN0167-09W delivers that in a way few watches at $495 can.
Start with a sunrise paddle on Biscayne Bay or a dive off Key Largo. The watch is rated for it, and the sun charges the Eco-Drive while you're out. Rinse the strap in fresh water afterward and you're done.
Indoors, the dial settles into deeper teal and navy tones. With a white chapter ring and clean handset, it looks considered rather than sporty under a shirt cuff, especially with a polo or an open-collar linen shirt.
Under restaurant lighting in Wynwood or on Ocean Drive, the dial catches the light and flashes violet. It's the kind of detail that starts conversations. People ask about it, and you get to explain structural color and Citizen's light-powered technology.
Since it never needs a battery and resists water to 200m, it's an ideal travel watch. Wear it on the plane, into the hotel pool and on the boat without swapping watches. For an easy style change, a 44mm diver also pairs well with aftermarket NATO or rubber straps.
Looking for more ideas? Browse our guide to the best luxury watches in Miami or explore more on the Lexor Miami blog.
Citizen limited the BN0167-09W to 8,700 pieces worldwide. They are unnumbered, so there's no individual serial on the caseback, but the run is fixed. The watch first launched in Canada and China before arriving in the United States, so the U.S. allocation is a share of that global number.
Each watch ships in Citizen's Promaster Dive tank box, a silver cylindrical presentation case shaped like a scuba cylinder with a valve on top. It's a fun piece to keep on a shelf, and it makes the BN0167-09W an excellent gift.
Collector's tip: Keep the tank box, papers and warranty card together. For limited editions, complete sets are the most desirable if you ever decide to trade or sell.
See all of our current releases in the limited edition watches collection.
Secure Your Limited Edition
With a limited edition, where you buy matters as much as what you buy. Here's why U.S. collectors choose Lexor Miami.
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Order from an Authorized DealerA dive watch is built to work hard, but a few simple habits will keep the BN0167-09W looking and running like new for years.
Rinse the case and strap under fresh, lukewarm tap water after every swim in the ocean or a pool. Salt and chlorine crystals can build up around the bezel and buckle over time. Pat it dry with a soft cloth and let the strap air-dry before storing it.
Make sure the crown is fully pushed in before any water activity, and never set the time or date while the watch is wet or underwater. This protects the gaskets that give the BN0167-09W its 200-meter rating.
The Eco-Drive E168 is happiest when it sees light regularly. If you rotate between several watches, park the BN0167-09W on a windowsill or under a desk lamp rather than in a closed drawer. Avoid very high heat, such as a car dashboard in July.
Because the crystal is mineral, avoid brushing it against brick, concrete or metal edges. Light surface marks can often be polished by a watch professional.
Like any dive watch, it's smart to have the water resistance checked by a qualified service center every few years, or after any hard impact. Keep your Citizen warranty card handy so any covered service goes smoothly.
The official U.S. retail price is $495. Lexor Miami lists it at $495 with free shipping within the contiguous U.S.
Citizen limited the BN0167-09W to 8,700 pieces worldwide. The pieces are not individually numbered.
It's a pigment-free dial finish that creates color through microscopic surface structures that reflect light. The color shifts with the viewing angle, so the BN0167-09W's dial moves between blue, teal and violet.
No. It uses Citizen's Eco-Drive Caliber E168, which charges from any light source and doesn't need routine battery replacement.
Yes. Citizen rates it to 200m / 20 bar for swimming, marine sports and scuba diving, and describes the case as ISO-compliant. Never operate the crown underwater, and follow Citizen's setting instructions.
The stainless steel case is 44mm wide and weighs about 96 grams on its strap. It suits medium to larger wrists.
No. It uses an impact- and shatter-resistant mineral crystal. If you want sapphire, consider the Citizen Promaster Dive BN0264-53E.
A black polyurethane strap made with BENEBiOL™, a plant-based material, with a buckle clasp.
Both share the structural ink dial and $495 price. The BN0167-09W is 44mm with 8,700 pieces. The EO2023-00W is 36.5mm, has a gray strap and is limited to 3,400 pieces.
Yes. Citizen provides a 5-year limited warranty, and Lexor Miami is an authorized Citizen dealer.
The watch arrives in Citizen's exclusive Promaster Dive scuba-tank presentation box with documentation.
Expose the dial to light. Daily wear usually keeps it charged. If it has been stored in the dark, place it near a window for several hours, avoiding high heat. Citizen's instructions list exact charging times.
For buyers who want a real 200m dive watch with a genuinely unusual dial, battery-free convenience and limited-edition status for under $500, it's one of the strongest values in Citizen's 2026 lineup. If you need sapphire or a bracelet, the BN0264-53E is the better fit.
Lexor Miami ships to the 48 contiguous U.S. states, with free shipping on orders over $150 and 30-day returns.
A color-shifting structural ink dial. A light-powered Eco-Drive movement. 200 meters of ISO-compliant water resistance. A scuba-tank box. And only 8,700 pieces worldwide. The BN0167-09W packs more character into $495 than nearly any dive watch on the market.
Buy from an authorized dealer, get the full Citizen warranty, and enjoy free U.S. shipping. Questions? Call or WhatsApp +1 (786) 333-1331.
Add the BN0167-09W to Your Collection – $495The Citizen Promaster Dive BN0167-09W takes the idea behind Eco-Drive, that light can power a watch, and extends it to the dial, where light also creates the color. The result is a dive watch that's practical underwater, versatile on land and different every time you look at it.
It has honest trade-offs. The crystal is mineral rather than sapphire, and at 44mm it's a full-size watch. For buyers who want a bold, collectible and genuinely capable diver from one of Japan's most innovative watchmakers, it's easy to recommend. Supply is fixed at 8,700 pieces, so if this dial speaks to you, don't wait.
Shop the Citizen Promaster Dive BN0167-09W