Bulova 96B440 Super Seville Men's Watch

Q: What movement powers the Bulova 96B440?

It uses Bulova's NM10 HPQ Precisionist movement, an 8-jewel quartz engine vibrating at 262 kHz, delivering accuracy to within seconds per year and a smooth continuous sweep of the second hand.

Q: Does the 96B440 come with a warranty?

Yes, it carries Bulova's 3-year limited manufacturer warranty, extendable to 4 years with product registration.

Q: Is Lexor Miami an authorized Bulova dealer?

Yes, Lexor Miami is an authorized Bulova retailer offering 100% authentic watches with full manufacturer warranty coverage.

Q: How does the 96B440 compare to the gold-tone 97B237?

Both share the same 37.5mm case, Precisionist movement, and integrated bracelet. The 96B440 has a silver-tone case with a blue dial, while the 97B237 has a gold-tone case with a green dial.

Q: Can the bracelet be resized?

Yes, Lexor Miami sizes the bracelet in-store at purchase, or before shipment for online orders.

Bulova 96B440 Super Seville men's watch with blue dial and stainless steel bracelet

Bulova Archives Collection

Bulova Super Seville 96B440 — Men's Blue Dial Precisionist Watch

A retro-inspired TV-shaped case reborn with 262 kHz Precisionist accuracy. Authentic Bulova, backed by Lexor Miami's authorized dealer guarantee.

$680.00 USD

See Full Specifications Chat With a Watch Specialist

Authorized DealerOfficial Bulova retailer

100% AuthenticSourced directly, sealed box

3-Year Warranty+1 extra year on registration

Free ShippingOn orders over $150

Why the Bulova 96B440 Super Seville Stands Apart

At Lexor Miami, we've fitted, sold, and serviced hundreds of Bulova timepieces out of our Miami showroom, and the Super Seville 96B440 is one of the models our specialists reach for most often when a customer wants vintage character without sacrificing modern precision. It revives the silhouette of the original 1970s Bulova Super Seville Day-Date — that unmistakable "TV-shaped" case flowing directly into an integrated bracelet — while swapping the old mechanical guts for Bulova's proprietary Precisionist movement, an 8-jewel quartz engine vibrating at 262 kHz, roughly eight times the frequency of a standard quartz watch. The payoff is a second hand that sweeps continuously instead of ticking, and accuracy rated to within seconds a year.

The result is a dress-casual watch that reads as effortlessly as a vintage find but wears with the reliability collectors expect from a brand that has been engineering timepieces since 1875. It's a favorite for men who want a statement piece for the office, date night, or travel — something distinctive without veering into "look at my watch" territory.

Retro TV-Shaped Case37.5mm stainless steel case with a grooved coin-edge bezel, inspired directly by the 1970s original.

262 kHz Precisionist Movement8-jewel HPQ quartz movement accurate to seconds per year with a smooth sweeping second hand.

Vertical Brushed Blue DialPolished silver-tone hands and indices with a magnified date window at 3 o'clock.

Anti-Reflective Sapphire CrystalFlat sapphire crystal resists scratching and glare for all-day legibility.

Integrated 3-Link BraceletStainless steel bracelet with a secure push-button deployant clasp.

30m Water ResistanceSplash and rain resistant — everyday wear, not a diving companion.

Bulova 96B440 Super Seville — Full Specifications

Attribute	Detail
Model Number	96B440
UPC	042429599789
Collection	Bulova Archives — Super Seville
Gender	Men's
Case Size	37.5mm
Case Material	Stainless steel, TV-shaped, grooved coin-edge bezel
Crystal	Flat sapphire, anti-reflective coating, date magnifier
Dial	Vertical brushed blue, polished silver-tone hands & indices
Date Window	3 o'clock position
Movement	NM10 HPQ Precisionist quartz, 8-jewel, 262 kHz
Accuracy	Accurate to seconds per year
Second Hand	Continuous smooth sweep (non-ticking)
Bracelet	Integrated 3-link stainless steel, push-button deployant clasp
Water Resistance	30 meters / 3 ATM (splash resistant)
Warranty	3-year limited manufacturer warranty (+1 year with Bulova registration)

How the 96B440 Compares

Shoppers researching this watch usually land on one of two questions: which Super Seville colorway fits their style, and how does Precisionist quartz stack up against other accurate movements at this price. Here's the honest breakdown.

Model	Dial	Case Finish	Movement	Water Resist.	Price
Bulova 96B440 Super Seville	Brushed Blue	Silver-tone steel	262 kHz Precisionist quartz	30m	$680
Bulova 97B237 Super Seville	Brushed Green	Gold-tone steel	262 kHz Precisionist quartz	30m	$795
Typical Seiko Presage automatic	Varies	Steel	Mechanical automatic, ±15–25 sec/day	30–50m	$450–$700
Typical Citizen Eco-Drive dress watch	Varies	Steel	Solar quartz, ±15 sec/month	50–100m	$300–$550

The takeaway: mechanical automatics in this price range can drift 15–25 seconds a day, and solar Eco-Drive movements — while excellent — are still measurably less precise per year than Bulova's Precisionist engine. If timekeeping accuracy and that continuous sweeping hand matter to you as much as retro styling, the 96B440 is genuinely difficult to beat at $680.

Collector Insights: The Story Behind the Super Seville

A 1970s Icon, Rebuilt for Today

The original Bulova Super Seville Day-Date was a product of the 1970s design language — bold, angular, unapologetically confident. Bulova's modern Archives program revived that silhouette almost line for line: the TV-shaped case, the coin-edge bezel, the seamless transition into an integrated bracelet. What changed is what's inside. Instead of a 1970s-era movement, the 96B440 runs on Precisionist technology, a movement Bulova developed specifically to push quartz accuracy far beyond the industry standard of ±15 seconds a month.

Why Collectors Track Bulova's Movement Lineage

Bulova has a documented history of pushing timekeeping innovation — from the tuning-fork Accutron in the 1960s to serving as NASA's watch of choice for lunar missions. Precisionist continues that lineage: it's not a marketing label but a genuinely different quartz architecture, and it's part of why Bulova pieces built around it tend to hold collector interest years after release.

A Smart Entry Point Into Vintage-Inspired Collecting

For collectors building out a rotation of retro-styled pieces, the Super Seville line offers a rare combination: true heritage design cues, a movement worth talking about, and a price point that doesn't require chasing a discontinued reference on the secondary market.

Buying Advice: Is the 96B440 Right for You?

Who It's For

Men who want a distinctive daily watch that reads formal enough for the office but has enough retro attitude for evenings out. It suits smaller-to-mid wrists particularly well thanks to the 37.5mm case — a size that skews closer to vintage proportions than today's oversized sport watches.

Sizing & Fit

The integrated bracelet design means sizing should be done before the watch leaves the store. Our technicians size every Bulova bracelet in-store or before shipping, so the clasp sits centered on the wrist rather than pulling to one side.

Care & Longevity

Because water resistance is rated to 30m, avoid submerging the watch — it's built for rain and hand-washing, not swimming. Wipe the bracelet and case periodically to prevent buildup at the clasp hinge, and keep it away from magnets, which can affect quartz accuracy over time.

Styling Notes

The blue dial pairs naturally with navy, grey, and charcoal wardrobes, and the silver-tone case sits comfortably next to most other steel jewelry. If you'd rather lean warmer, the gold-tone Super Seville 97B237 shares the same case and movement in a green dial.

Frequently Asked Questions

Is the Bulova 96B440 Super Seville waterproof?

It's rated to 30 meters (3 ATM), which means it can handle rain, hand-washing, and light splashes, but it is not designed for swimming or submersion.

What movement powers the Bulova 96B440?

It uses Bulova's NM10 HPQ Precisionist movement — an 8-jewel quartz engine vibrating at 262 kHz, roughly eight times the frequency of standard quartz watches, delivering accuracy to within seconds per year and a smooth, continuous sweep of the second hand.

What size is the 96B440's case?

The stainless steel case measures 37.5mm, closer to classic vintage proportions than most modern sport watches, making it comfortable on small-to-mid size wrists.

Does the 96B440 come with a warranty?

Yes. It carries Bulova's 3-year limited manufacturer warranty, extendable to 4 years when you register the watch directly with Bulova after purchase.

Is Lexor Miami an authorized Bulova dealer?

Yes. Lexor Miami is an authorized Bulova retailer, so every 96B440 sold is 100% authentic, arrives with original packaging and documentation, and qualifies for full manufacturer warranty coverage.

How does the 96B440 compare to the gold-tone 97B237?

Both share the identical 37.5mm case, Precisionist movement, and integrated bracelet design. The difference is finish and color: the 96B440 has a silver-tone case with a blue dial, while the 97B237 has a gold-tone case with a green dial.

Can the bracelet be resized?

Yes. Lexor Miami's in-store technicians size the bracelet at the time of purchase; online orders can request sizing before shipment, which may add 2–3 business days.

Ready to Add the Super Seville to Your Collection?

Explore the full Bulova Watches collection at Lexor Miami, visit our Miami showroom for a hands-on try-on, or reach a specialist directly for sizing and gifting questions.

Shop All Bulova Watches WhatsApp a Specialist

Bulova 96B440 Super Seville Men's Watch

Bulova Super Seville 96B440 — Men's Blue Dial Precisionist Watch

Why the Bulova 96B440 Super Seville Stands Apart

Bulova 96B440 Super Seville — Full Specifications

How the 96B440 Compares