Luxury in Motion - Bulova’s CURV and Racer Timepieces

Introduction - Defining Bulova’s Legacy in Modern Timekeeping

Bulova has always been a name associated with innovation, precision, and bold design. Since its founding in New York in 1875, the brand has consistently pushed the boundaries of watchmaking—whether through groundbreaking technologies, daring collaborations, or timeless design aesthetics. Today, Bulova continues that tradition with timepieces that merge cutting-edge engineering and expressive styling.

Among its most exciting modern offerings are the Special Edition CURV Forged Carbon (98A328), the Racer Shelby Chronograph (98B452), and the Racer CURV 97A185. Each of these watches represents a different facet of Bulova’s philosophy: pioneering technology, motorsport-inspired performance, and sleek ergonomic design. This collection speaks not only to watch enthusiasts but also to those who see a timepiece as a true statement of personality and lifestyle.

The Technology Behind Bulova: CURV & Precisionist Movements

What makes Bulova so unique in the watchmaking world is its ability to bring innovative engineering to accessible luxury. One of its most notable achievements is the CURV movement—the world’s first curved chronograph movement. Unlike traditional flat mechanisms, the CURV is engineered to follow the natural curve of the wrist, creating a slimmer, more ergonomic profile. This not only makes the watch incredibly comfortable to wear but also allows for bold design without added bulk.

Additionally, many Bulova watches incorporate the Precisionist movement, a proprietary high-frequency quartz oscillator that beats at 262 kHz—eight times faster than standard quartz. This ensures unmatched accuracy, smooth sweeping seconds hands, and durability that rivals higher-priced Swiss counterparts.

With these technologies, Bulova has proven itself as a pioneer, consistently redefining what’s possible in modern watchmaking.

Featured Timepieces - Modern Icons from Bulova

1. Bulova 98A328 NEW SPECIAL EDITION CURV Forged Carbon

The Special Edition CURV Forged Carbon 98A328 is a bold showcase of modern craftsmanship. With its cutting-edge materials and world-first CURV technology, it feels futuristic yet wearable.

Key highlights include:

  • Forged Carbon Case – Lightweight, durable, and striking with a unique marbled texture.

  • CURV Technology – The first curved chronograph movement for a slim, ergonomic fit.

  • Sporty Dial Design – Multi-layered dial with bold markers and chronograph sub-dials.

This model is perfect for watch lovers who appreciate advanced materials and contemporary styling. Whether paired with streetwear or a sleek suit, it adapts effortlessly.

2. Bulova Shelby Racer - The Shelby Racer Chronograph 98B452

The Shelby Racer Chronograph 98B452 is a timepiece born for speed. Inspired by Shelby American’s racing heritage, it brings motorsport performance to the wrist.

Standout features include:

  • Racing-Inspired Design – Tachymeter bezel and sub-dials echo dashboard instruments.

  • Precision Movement – Chronograph functions backed by Bulova’s renowned accuracy.

  • Bold Character – Strong case lines and automotive details that demand attention.

This limited-edition model is ideal for collectors and racing enthusiasts. It’s a statement watch that pairs perfectly with denim, leather, and bold weekend looks.

3. Bulova Racer Watches CURV 97A185

The Racer CURV 97A185 is a sleek and versatile chronograph designed with comfort in mind. Thanks to its curved movement, it hugs the wrist naturally.

Notable details include:

  • CURV Movement – Ergonomic design that’s slimmer and more comfortable than traditional chronographs.

  • Sport-Refined Look – A dial that balances functionality with a clean, modern aesthetic.

  • Everyday Versatility – Suitable for work, travel, or evening wear.

For anyone wanting a watch that blends sporty practicality with everyday elegance, the 97A185 is an outstanding choice.

Style Meets Function - How to Wear Bulova Watches

Each of these watches brings its own style language to the table, yet all share Bulova’s DNA of boldness and precision. Here are some styling inspirations:

  • Special Edition CURV Forged Carbon – Best paired with modern, tech-driven outfits like tailored black suits, minimalist streetwear, or even high-performance athletic wear.

  • Shelby Racer Chronograph – Ideal for casual outings, motorsport events, or weekends. Works perfectly with denim, leather, and statement jackets.

  • CURV 97A185 – A versatile piece that complements office wear, smart-casual outfits, and evening looks. Its slim profile ensures it slips neatly under a cuff.

Bulova watches are more than accessories; they are conversation starters, each telling a story of innovation and style.

Why Investing in Bulova Makes Sense

Unlike many luxury brands that focus purely on heritage, Bulova balances history with constant innovation. Here’s why owning one of these models makes sense:

  1. Cutting-edge Technology – CURV and Precisionist movements are unique to Bulova, offering precision and comfort not commonly found at this price point.

  2. Bold Design – Each watch makes a distinct statement, whether futuristic, sporty, or sleek.

  3. Collectibility – Limited editions like the Shelby Racer Chronograph hold lasting appeal for collectors.

  4. Accessibility – Compared to Swiss luxury brands, Bulova offers tremendous value for craftsmanship and technology.

For those seeking a watch that offers both innovation and affordability, Bulova remains one of the smartest investments in the world of horology.

Where to Buy - Lexor Miami

When investing in a timepiece like Bulova, authenticity is essential. Lexor Miami offers a curated collection of Bulova watches, including the latest limited editions and special releases. With guaranteed authenticity, manufacturer warranties, and reliable customer service, it’s the ideal place to purchase a timepiece with confidence.

Lexor’s collection includes not only the featured CURV and Shelby Racer models but also a wide range of other Bulova designs that suit different tastes and occasions. For anyone looking to explore the world of Bulova, Lexor Miami is a trusted destination.


The Online Experience with Lexor Miami

Owning a Bulova watch should feel like a seamless journey, whether you purchase in-store or online. At Lexor Miami, the digital experience is designed to match the sophistication of the timepieces themselves. From browsing to delivery, every step reflects convenience, trust, and luxury.

Effortless Browsing

The Bulova collection is thoughtfully curated, allowing you to explore by style, movement, or special edition. Each product page includes detailed descriptions, specifications, and design highlights to help you choose the perfect timepiece.

Streamlined Ordering

Lexor Miami ensures a smooth and secure checkout process with multiple trusted payment options. Whether you’re buying your first Bulova or adding to your collection, ordering online is quick and hassle-free.

Exclusive U.S. Delivery

Please keep in mind that Lexor Miami delivers only within the United States. Customers across the country enjoy fast, reliable shipping with every order carefully packaged to protect the watch and enhance the unboxing experience.

Personalized Assistance

Need guidance in selecting between the CURV or the Shelby Racer? The Lexor Miami team is available to provide expert recommendations, making your online purchase as personal as an in-boutique consultation.

Guaranteed Authenticity

Every Bulova watch from Lexor Miami comes directly from authorized distributors, complete with manufacturer warranties. You can shop with total confidence knowing your timepiece is genuine, precise, and crafted to last.

Time to Own a Statement Piece

The Bulova CURV Forged Carbon, Shelby Racer Chronograph, and CURV 97A185 showcase everything the brand stands for: innovation, precision, and bold styling. Whether you’re drawn to futuristic materials, motorsport-inspired designs, or ergonomic elegance, there’s a Bulova watch to match your lifestyle.

Owning a Bulova is more than keeping time—it’s about wearing a piece of watchmaking history that continues to shape the future. For those ready to make a statement on their wrist, now is the perfect moment to explore the latest Bulova collection at Lexor Miami.

FAQs

1. What is Bulova CURV and why is it special?
The CURV is the world’s first curved chronograph movement, designed for a slimmer profile and greater comfort on the wrist.

2. How accurate is the Precisionist movement?
The Precisionist beats at 262 kHz, making it one of the most accurate quartz movements in the world.

3. Are these watches suitable for daily wear?
Yes, models like the CURV and Shelby Racer are durable and versatile enough for everyday use.

4. Do limited-edition Bulova watches hold value?
 Yes, limited editions such as the Shelby Racer Chronograph often appeal to collectors and can retain or even increase in value over time.