Bulova Surveyor 97B234: A Rose Gold Automatic with a Striking Aubergine Dial
Bulova Surveyor 97B234: A Rose Gold Automatic with a Striking Aubergine Dial
A Modern Take on Refined Craftsmanship
The Surveyor collection represents Bulova's approach to quiet, everyday luxury — watches built around sculpted case design and genuine mechanical movements rather than flashy branding. The 97B234 is a clear example of that philosophy, pairing an automatic movement with finishing details usually found on watches well above its price point.
Design: Sculpted Edges in Rose Gold
Sculpted edges and faceting distinguish the 39mm rose gold-tone stainless steel case, which wears effortlessly on the wrist thanks to a mix of polished and brushed finishing. A flat, anti-reflective sapphire crystal tops the case, offering impact and shatter resistance while deflecting glare for cleaner dial visibility throughout the day.
The 3-link rose gold-tone stainless steel bracelet uses a push-button deployant clasp with easy-release latched spring bars, making sizing and strap swaps straightforward for a proper, secure fit.
The Dial: A Genuinely Distinctive Color Choice
Rather than the black or blue dials common in this category, the Surveyor 97B234 wears a captivating aubergine dial with a sunray finish — a deep, rich purple that shifts subtly with the light. Rose gold-tone accents echo the case color, while hands with luminescent fill, cutout minute markers, a magnified date display, and a recessed minute track round out a genuinely detailed dial layout.
Movement: 21 Jewels, Visible Through the Caseback
Inside is an automatic movement built with 21 jewels and a 42-hour power reserve — enough to keep the watch running through a full weekend off the wrist. An exhibition window on the case back lets owners see the movement in motion, a detail that speaks to genuine mechanical craftsmanship rather than a purely quartz, set-and-forget timepiece.
What to Know Before You Buy
The Surveyor 97B234 is rated for splash resistance rather than swimming or diving, so it's best suited to everyday wear, rain, and incidental water contact rather than pool or ocean use. At 39mm with a 20mm lug width, it wears as a versatile, moderately sized men's watch that suits both business and casual settings.
Authenticity & Warranty
As an authorized Bulova dealer, Lexor Miami guarantees that every Surveyor 97B234 is 100% authentic and backed by Bulova's 3-year limited manufacturer's warranty, with free shipping and free returns.
Care & Maintenance
- Wind the movement by hand if the watch sits unworn for more than a day or two, since the 42-hour power reserve will otherwise run down.
- Avoid submerging the watch in water; it's rated for splash resistance only, not swimming or diving.
- Wipe the sapphire crystal with a soft microfiber cloth rather than abrasive materials to preserve the anti-reflective coating.
- Have the movement serviced through an authorized Bulova service center on the manufacturer's recommended schedule.
Technical Specifications
| Feature | Detail |
|---|---|
| Brand | Bulova |
| Collection | Surveyor |
| Model | 97B234 |
| Movement | Automatic, 21 jewels |
| Power Reserve | 42 hours |
| Case Width | 39 mm |
| Lug Width | 20 mm |
| Case Material | Rose gold-tone stainless steel |
| Crystal | Anti-reflective sapphire crystal, flat |
| Dial Color | Aubergine, sunray finish |
| Dial Details | Rose gold-tone accents, luminescent hands, cutout minute markers, magnified date, recessed minute track |
| Caseback | Exhibition window |
| Bracelet | 3-link rose gold-tone stainless steel |
| Clasp | Push-button deployant with easy-release spring bars |
| Water Resistance | Splash resistant |
| UPC | 042429605237 |
| Warranty | 3-year limited manufacturer's warranty |
| Regular Price | $575.00 USD |
| Sale Price | $431.00 USD |
Frequently Asked Questions
Is the Bulova Surveyor 97B234 authentic?
Yes. Every watch sold by Lexor Miami is guaranteed authentic and sourced through authorized Bulova distribution channels.
What movement does the Surveyor 97B234 use?
It uses a 21-jewel automatic movement with a 42-hour power reserve, visible through an exhibition caseback.
Is this watch water resistant?
It's rated for splash resistance only, suitable for rain and incidental water contact, but not intended for swimming or diving.
What size is the case?
The case measures 39mm in diameter with a 20mm lug width.
Why is the price lower than the original $575?
The Surveyor 97B234 is currently marked down to $431.00 from its regular price of $575.00, a savings of $144.
What warranty is included?
A 3-year limited manufacturer's warranty, backed by Lexor Miami as an authorized Bulova dealer.
Is this watch currently in stock?
Yes, though stock is limited at this price.

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