June 13, 2026

Visiting Miami in 2026? Here's Why You Should Buy Your Luxury Watch Here

If you're planning to travel to Miami for the 2026 World Cup, you already know the trip is going to be unforgettable. But here's something most Latin American visitors don't realize until they land: Miami is one of the best cities in the world to buy a luxury watch — and the price difference compared to Colombia, Argentina, Brazil, or Mexico can be significant enough to make the watch practically pay for itself.

At Lexor Miami, we've been helping international visitors shop for authentic luxury timepieces for over 20 years. In this guide, we'll break down exactly what you can expect to pay for the most popular watch brands, why prices in Miami are lower, and what to look for when you walk into our store.

Shop All Watches at Lexor Miami

Why Miami is the smartest place to buy a luxury watch in 2026

The United States has no luxury goods tax equivalent to the import duties applied in most Latin American countries. In Colombia, for example, luxury watches can carry combined taxes and import fees that add 30–50% to the retail price. In Argentina, the spread can be even wider due to currency controls. In Brazil, import duties on watches often exceed 60%. Miami, by contrast, charges only Florida sales tax — and as a tourist, you're shopping in a competitive retail market where authorized dealers like Lexor Miami offer the full manufacturer warranty on every piece.

The result: a Tissot PRX that retails at $475 USD at Lexor Miami might cost the equivalent of $700–$900 USD in your home country. A Movado Museum at $395 USD here could be nearly double that price back home. For higher-end pieces, the math gets even more compelling.

The top watch brands you'll find at Lexor Miami

Lexor Miami is one of the largest authorized dealers in South Florida, carrying a wide selection of Swiss and international brands across every price range. Here are the collections most popular with our Latin American clients:

Tissot — Swiss precision for every budget

Tissot is the most accessible Swiss brand in the store and consistently one of the top sellers with visitors from Latin America. The Tissot PRX and T-Touch lines offer Swiss Made movements at a price point that makes them an easy first luxury purchase.

Price range at Lexor Miami: approximately $275–$1,200 USD.
Browse the full Tissot collection →

Movado — minimal design, maximum statement

Movado's iconic single-dot dial is one of the most recognizable watch designs in the world. The Movado Museum Classic and the Bold series are particularly popular with visitors looking for a sleek, contemporary piece that travels well — from the stadium to a rooftop dinner in Brickell.

Price range at Lexor Miami: approximately $295–$1,800 USD.
Browse the full Movado collection →

Hamilton — American spirit, Swiss soul

Hamilton has become a cult favorite thanks to its appearances in film and its connection to American aviation history. The Hamilton Khaki Field and Jazzmaster lines offer rugged elegance with Swiss-grade movements at mid-range pricing.

Price range at Lexor Miami: approximately $395–$1,600 USD.
Browse the full Hamilton collection →

Seiko — the collector's entry point

Seiko is a brand that demands respect from watch enthusiasts worldwide. At Lexor Miami you'll find models from the mainstream Seiko line all the way to Seiko Prospex and Seiko Presage — pieces that serious collectors actively seek out. Seiko is also one of the brands with the largest price advantage for Latin American buyers.

Price range at Lexor Miami: approximately $175–$2,200 USD.
Browse the full Seiko collection →

Citizen — the eco-friendly powerhouse

If you want a watch that never needs a battery, Citizen's Eco-Drive technology converts any light source into energy, storing it for up to six months in complete darkness. The Citizen Promaster and Chandler collections are strong options for travelers who want reliability without compromise.

Price range at Lexor Miami: approximately $175–$900 USD.
Browse the full Citizen collection →

Bulova — bold design at accessible prices

Bulova offers some of the most design-forward watches at its price point. The Bulova Precisionist (the most accurate non-chronometer watch in the world) and the retro-inspired Bulova Lunar Pilot are excellent buys that you're unlikely to find at the same price at home.

Price range at Lexor Miami: approximately $195–$1,400 USD.
Browse the full Bulova collection →

What does "authorized dealer" mean — and why does it matter?

When you buy from an authorized dealer like Lexor Miami, you receive the full manufacturer's international warranty on your watch. This is crucial for Latin American buyers: if something goes wrong after you return home, you can present your warranty card at any authorized service center in your country, and the manufacturer covers it.

Buying from an unauthorized reseller — or from marketplaces like Amazon or eBay from unverified sellers — voids the warranty entirely. A deal that looks good online can become a $500 paperweight if the movement fails six months later.

At Lexor Miami, every single watch comes in its original manufacturer box, with all documentation and warranty cards included. Our staff speaks English, Spanish, and Portuguese — so you'll never have to worry about a language barrier when asking detailed questions.

Can you carry a watch on the plane? What to know about customs

Yes — a watch purchased for personal use can generally be worn on your wrist or packed in your carry-on. Most Latin American countries have a personal exemption allowance for goods purchased abroad (this varies by country: Colombia currently allows up to $500 USD duty-free per person, while rules in Argentina and Brazil have changed frequently — always verify with your country's customs authority before your trip). For multiple pieces or higher-value items, it's worth consulting a customs broker in advance.

Our team at Lexor Miami is happy to provide a receipt and packaging that complies with customs documentation standards.

Visit Lexor Miami during the 2026 World Cup — your watch awaits

"Miami is one of the most anticipated travel destinations of Summer 2026, welcoming millions of international visitors — making it the perfect moment to invest in a luxury timepiece you'll wear for decades."

Our showroom is conveniently located in Miami and staffed by specialists who can help you find the right watch for your budget, style, and lifestyle. Whether you're a first-time buyer looking for a solid Swiss entry-level piece or a seasoned collector hunting a specific Seiko reference, we have the inventory and the expertise to help.

Explore All Watch Brands at Lexor Miami

Final thoughts: the watches worth considering for your Miami trip

To recap, here is a quick reference list of the brands and price ranges available at Lexor Miami — all authorized, all under full manufacturer warranty:

Brand	Price range (USD)	Best for
Tissot	$275 – $1,200	First Swiss watch, everyday elegance
Movado	$295 – $1,800	Minimalist design, gift-worthy
Hamilton	$395 – $1,600	Vintage style, Swiss movement
Seiko	$175 – $2,200	Collectors, sports watches
Citizen	$175 – $900	Eco-Drive, solar, travel-ready
Bulova	$195 – $1,400	Bold design, high accuracy

All brands listed above are stocked at our Miami showroom. Availability may vary — contact us or visit in person for the most current selection.

Frequently asked questions

1. Are luxury watch prices in Miami really lower than in Latin America?

Yes, significantly. In most Latin American countries, luxury watches carry import duties, luxury taxes, and local retailer markups that can add 30–80% to the base price. In Miami, you pay the standard Florida sales tax and nothing more. For mid-range Swiss watches like Tissot or Hamilton, the savings can easily cover a large portion of your airfare.

2. Does Lexor Miami sell authentic, authorized watches?

Yes. Lexor Miami is an authorized dealer for all the brands it carries, which means every watch comes with the full international manufacturer warranty, original box, and documentation. We have been an authorized retailer in Miami for over 20 years.

3. Can I buy a watch at Lexor Miami and bring it back to my country without paying customs?

It depends on your country's customs rules and the value of the watch. Most Latin American countries have a personal duty-free allowance for goods purchased abroad for personal use. We recommend verifying the current limits with your country's customs authority before your trip. Our team can provide a proper receipt and all required documentation.

4. What watch brands are most popular with Latin American visitors at Lexor Miami?

Tissot, Seiko, Hamilton, Movado, and Citizen are consistently among the top sellers with our Latin American clientele, combining strong brand recognition, excellent price-to-quality ratios, and significant price advantages compared to home-country pricing.

5. Does Lexor Miami have staff who speak Spanish?

Yes. Our team is multilingual and serves clients in English, Spanish, and Portuguese. You'll be able to ask detailed questions about movements, materials, water resistance, and warranty terms in your preferred language.

6. Is it better to buy the watch in store or online at lexormiami.com before my trip?

For a first luxury watch purchase, we always recommend visiting in store. Being able to try the watch on your wrist, ask questions, and compare models side by side makes a meaningful difference in the decision. That said, if you already know exactly what you want, you can also shop at lexormiami.com and arrange in-store pickup during your Miami visit.